Full Job Description
Job Title: Digital Content Strategist
Location: Fort Collins, Colorado
Company Overview
At Aspen Innovations, a premier technology company renowned for pioneering digital solutions, we invite dynamic and creative minds to join our growing family in Fort Collins, Colorado. With a focus on cutting-edge technology and user-centered design, we pride ourselves on delivering exceptional services that make a significant impact in communities and industries globally. Our innovation culture allows employees to thrive, fostering an environment of growth, collaboration, and creativity.
About the Role
We are seeking a highly skilled Digital Content Strategist to develop and implement digital content strategies that inspire and engage our audience. As a key member of our marketing team, you will be responsible for driving online visibility, enhancing our brand's presence, and ensuring our digital narratives resonate with our user base. If you are a data-driven storyteller with a passion for digital content and marketing, we want to hear from you!
Key Responsibilities
- Develop comprehensive digital content strategies aligned with company goals and target audience insights
- Create, curate, and manage high-quality content across various digital platforms including websites, social media, blogs, and email marketing
- Analyze content performance through various analytics tools and adjust strategies based on findings to maximize engagement
- Collaborate with SEO specialists to ensure all content is optimized for search engines and follows best practices
- Work closely with designers, UX specialists, and product teams to create compelling digital materials that support product launches and marketing campaigns
- Conduct keyword research and competitive analysis to inform content strategies
- Monitor industry trends and competitor activities to maintain a competitive edge in digital content creation
- Build and maintain relationships with influencers and industry experts to expand our reach
- Participate in brainstorming sessions and share creative ideas that align with our brand narrative
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 3+ years of experience in digital content strategy, marketing, or a related role
- Proven track record of developing effective content strategies that drive user engagement and brand awareness
- Strong understanding of SEO principles and digital marketing best practices
- Excellent writing, editing, and storytelling skills with a keen eye for detail
- Proficient in analytics tools (e.g., Google Analytics, SEMrush) to track content performance
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Strong interpersonal skills with an ability to collaborate effectively within a team
Preferred Skills and Experience
- Experience with content management systems (CMS) such as WordPress, HubSpot, or similar platforms
- Knowledge of social media advertising and paid media strategies
- Experience in a tech or digital marketing company is a plus
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) to create visually appealing content
What We Offer
At Aspen Innovations, we believe that our employees are our greatest asset. As a Digital Content Strategist, you will enjoy:
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and retirement benefits
- Flexible working hours with opportunities for remote work
- Professional development opportunities, including training and mentorship programs
- A vibrant and inclusive work culture that celebrates diversity and innovative thinking
Why Fort Collins?
Fort Collins, located at the foothills of the Rocky Mountains, is a growing city that combines beautiful landscapes with a lively urban atmosphere. Known for its craft breweries, outdoor recreational activities, and a strong sense of community, Fort Collins is the perfect place for individuals seeking both personal and professional fulfillment. Living in Fort Collins means access to a vibrant art scene, numerous parks, trails, and a variety of local restaurants and shops.
Join Our Team!
If you're ready to take the next step in your career and make an impact as a Digital Content Strategist, we would love to meet you! Join a forward-thinking company that values creativity and innovation while supporting your growth and career aspirations.
Aspen Innovations is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds and walks of life.
Submit your application today and embark on an exciting journey with us at Aspen Innovations!